Case Studies

The why behind every design

Not just pretty screenshots. Each case study breaks down who the page is for, the problem it solves, and the reason behind every layout, colour and CTA choice. These are concept demos: honest design breakdowns, no fabricated metrics.

⚡ Quick answer

Nine design breakdowns: each one explains who a page is for, the problem it solves, and the reason behind every layout, colour and CTA decision.

  • They cover F&B, on-site services, skincare e-commerce, a beauty salon, a fashion Shopify store and four wedding e-invitations.
  • All of them are concept demos with no fabricated metrics. What is on show is the design judgement, not a scoreboard.
  • Each names the tier it fits and what it starts at: single page from RM 590, single-page Plus from RM 1,000, 5-page site from RM 2,500, Shopify from RM 10,000, invitations from RM 800 / RM 1,500.
Landing CoolTech 冷气服务 landing page 截图
On-site service / Aircon

CoolTech Aircon: strangers into WhatsApp bookings

Urgency hero, upfront pricing, stacked local trust, one-tap WhatsApp.

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Landing Wok & Flame 餐厅 landing page 截图
F&B / Restaurant

Wok & Flame: "where do we eat?" into a reservation

Appetite-first hero, signature dishes as a showcase, WhatsApp booking.

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Landing Glow Seoul 护肤单品 landing page 截图
Skincare / Product

Glow Seoul: one hero product convinces sensitive skin

Printed percentages, a refusal list, JAKIM halal, and a before/after that admits "calmer, not flawless".

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Corporate site Serai Skin Studio 新山美容院首页截图
Beauty salon / Walk-in shop

Serai Skin Studio: "anywhere good nearby?" into a booking

Prices up front, live opening hours, SGD and Waze for JB, a first visit with no package pitch.

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Shopify MUSE Apparel Shopify 时尚网店截图
Fashion / E-commerce

MUSE Apparel: turning browsing into checkout

Editorial brand, collections vs choice paralysis, conversion psychology.

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Wedding · Premium 鼠尾草拱门高级电子喜帖截图
Wedding e-invitation

Sage arch: an invite guests actually RSVP to

Portrait hero, a live countdown, venue details, a three-question RSVP.

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Wedding · Premium 灰紫花园高级电子喜帖截图
Wedding e-invitation

Mauve garden: three shoots, one system

Mauve watercolour roses, one curved divider, a landing page on desktop.

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Wedding · Basic 极简现代基础版电子喜帖截图
Wedding e-invitation

Minimal: less, done right, still nails the RSVP

Subtract decoration not information; type, space and a fast load.

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Wedding · Basic 户外花园基础版电子喜帖截图
Wedding e-invitation

Outdoor romance: make the invite feel like the day

Match the mood to the venue: earth tones, serif romance, clear RSVP.

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